Master Linear
Our minimum width is 50mm/200px
Master Logo Only
Secondary Linear White
For complex or dark backgrounds
Grayscale Black
For specific use when printing or display options are limited
Grayscale White
For specific use when printing or display options are limited
Powered by BONK
Secondary Vertical Stacked
Simplified White
For specific use when printing or display options are limited
Don't add effects
Don't stretch
Don't attempt to recreate
Don't rotate
Don't alter the colors
Don't use full red backgrounds
Primary
Our primary colors consist of White, Yellow, Orange and Red. Red is to be used sparingly reserved for !!! and typography.
Secondary
Our secondary colors are to be used as accents to support the palette.
We always use the UI Yellow and UI Orange on digital applications. Nude is for BONK Dog's ears!!!
Gradient backgrounds
We like to use gradient backgrounds to bring BONK to life.
A collection of our favourite high-res Dog poses for you to use
HERBORN REGULAR
Herborn is only for the BONK logo.
It is an all-caps, limited-glyph typeface and by restricting its use it strengthens our identity and brand.
Poppins
Our primary font is Poppins.
Poppins is complimentary typeface to Herborn. It is geometric, well balanced and offers a wide range of weights, styles and glyps in order to use flexibly across the BONK brand.
Helvetica
Our fallback typeface is Helvetica.
We use this across digital applications such as Mailchimp, when brand fonts aren't available.
Roboto Mono
For smaller details on web and apps.
For smaller details on web and apps. Across various UI elements, we can utilise Roboto Mono. It's legibility at smaller scale is perfect for data, filters and more. See the UI elements section for example usage.
Colors
Our partnership colors allow the core BONK color palette to be extended further. Think of them as BONK in the night, dark-mode and opportunities to convey emotion, time of day and lighting as a highlight or source within a scene or environment.
Partnership lockup guidance
It is always written as BONK
Never 'Bonk' and never 'bonk'.
BONK Dog is a winner!!!
He wins for the community, noble in his efforts. He never gives up, and never surrenders even in the darkest of times. BONK was and remains the light in the dark.
What is BONK Dog like?
He's chill, positive and quietly upbeat - loves a thumbsup. He's known for getting a little rowdy sometimes. He'll defend and he'll scrap evil bears. He may only be 4ft tall but he's no pushover.
How big is BONK Dog IRL?
Kids can hug, grown ups can pet. BONK is approximately 4ft (121cm) in height.
Our exclamation marks must always be present
Be it a video, still graphic, poster, website or merchandise, our exclamation marks must exist somewhere - by themselves, within the logo or as a sign-off for a headline.
Generally speaking, our Dog doesn't have a mouth
Don't add one without permission.
Finally, please don't flip our Dog. He's not symmetrical.
Please use sided renders or request an image.
The Dog in some of his favorite poses use
Master with White Background
Master with Black Background
Secondary with Black Background
3D and 2D
Please use our exclamation marks carefully. Do not alter the angle, colour, adjust or make them illegible.
This is how we imagine the energy of our exclamation marks
If you have questions or would like additional information, reach out to us on Discord or Telegram.